YOU MUST – YOUth Marketing Policy Makers for SUSTtainable Development

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Dátum konania
01/07/2016 - 31/08/2017

Typ projektu:


Zhrnutie o čom bol projekt:

The aim of the project was to increase the creativity of young people and to contribute to developing the capabilities of civil society organizations in the youth field through gaining marketing management knowledge about the three pillars of sustainable development: eco-nomic, social and environmental benefits.

Project was focused on creating synergies between the objectives:

1.Capacity building and establishing long-term mutual transconti-nental cooperation among youth workers from Africa, Asia and Europe;

2.Rising knowledge for sustainable development (Environmental, Economic and Social well-being for today and tomorrow);

3.Increasing sense and initiative for Sustainable Development through Marketing Creativity and Communication;

Poverty reduction, social justice and environmental sustainability are the great moral and political imperative of our age. This imperative can only be fulfilled if there is a radical shift. At the heart of this shift in the global innovation agenda is a greater respect for cultural variety, regional diversity and democratic accountability.

In this context the project gathered 12 organizations from 11 countries: Bulgaria; Croatia; Czech Republic; Ghana; Kyrgyzstan; Former Yugoslav Republic of Macedonia; Nepal, Poland; Romania; Slovakia and Slovenia.

There were 2 international training courses and local activities included in the project.

We started new online iniative and created facebook group with name “You Must Care” which description is: ” Group is for everybody who cares about world problems such as poverty, hunger, diseases, wars, climate change etc. and want to share importance of them, but also motivate each-others how small actions all of us can contribute to peace, education, health, well-being of everybody and sustainable development.”. Join us as well – https://www.facebook.com/groups/1378507585561356/